Family homelessness is a huge issue that largely goes unnoticed, and a lot of these families end up living in the last thing they own - their cars. So, alongside Our House, we wanted to put the spotlight on this very real issue. We did this by turning cars into exhibits to inspire people to help end it by participating in Our House’s Wheels4Walls event.
🏆 Awards: 2x ADDY’s Gold, 1x ADDY’s Silver
Case Study
Activation Launch/OOH
Our team split up and drove to some of Atlanta's most popular areas and wealthiest neighborhoods and parked where the cars would be impossible to miss. We also parked beside some of the most expensive and sought after cars in the world at the largest monthly car show in North America: Caffeine & Octane. As people stopped and explored, we explained that these cars shouldn't be a home for anyone and how they could help a family put homelessness in the rearview mirror by taking part in Our House's Wheels4Walls event.
