Easter time is filled with so much candy, that we almost forget who the real star of the holiday table is – ham. Specifically, a HoneyBaked Ham. So, we used traditional Easter candies, pastel colors, and whimsical stop motion animations to play into the fun of the holiday and remind the world that with HoneyBaked, every bite is a celebration – especially on Easter.

Made with:

ECD: Mariana Costa

CW: Hannah Lenkey

The U.S. Soccer Federation was a first-time presenting partner at the Sports Business Journal Game Changers event in 2021. This event recognizes women who have made an impact in sports, and as part of the sponsorship, they had an opportunity to share U.S. Soccer's "why". So, we created a video to illustrate this “why”; how America’s Team unites our nation through the game, inspires communities, and changes lives in pursuit of a better future.

Mr. Goodbar can often be overlooked, and this needs to change. Our brand stunt is going to gather attention by reintroducing Mr. Goodbar to the public as exactly what it is: Hershey’s with peanuts.

Hershey’s with peanuts packaging will be sold in stores.

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Surprise! It unwraps to reveal the regular Mr. Goodbar packaging, and that Hershey’s with peanuts was never anything new. It has been Mr. Goodbar all along.

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Made with:

CW: Nikki Powell

@ VCU Brandcenter

 

Teaching girls to code gives them confidence. But not every girl has the opportunity to be introduced to coding or to join a Girls Who Code club. We created a McDonald’s X Girls Who Code Happy Meal to make young girls and their parents aware of coding, and to encourage the girls that they can be whatever they want to be.

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The Happy Meal toys are based on and tell the story of real women who have done great things with coding.

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The pamphlet inside contains coding information, blurbs about women in coding, and where learning to code can take you. The QR code drives parents and kids to an app that teaches basic coding skills.

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This app introduces basic coding through short mini games that are fun for kids.

 
 

The lightest running shoes.