There’s nothing sexy about cast iron - its bulky, ugly, and a pain to clean. So what makes it so endearing? Every chef knows its no frills approach is worth all of the hassle because while it is inherently flawed, it sure makes flawless food.

OOH

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Social

Flawed Play of the Game

A Lodge Cast Iron sponsored segment on ESPN showcasing plays that weren’t pretty but got the job done.

Merch

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In-Store

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Made with:

CW: Evan Shisler

@ VCU Brandcenter

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