We helped Wish ATL on the release of their new sneaker: the So So Def Recordings x Adidas Trae Young 1s. This shoe was a collab between Adidas, Trae Young of the Atlanta Hawks, and Jermaine Dupri of So So Def Records. Between this iconic mashup and Atlanta being one of the world’s top sneaker head destinations, we absolutely had to celebrate the sneaker made for the A in a big way.
🏆 Awards: 3x ADDY’s Gold, 2x ADDY’s Silver, 3x ADDY’s Bronze
Case Study
Billboard
A revival of Atlanta’s iconic So So Def billboard.
Zoetropes
Zoetrope vinyl animations and slip mats to add to the feeling of excitement and nostalgia., but refreshed in a new way.
Social
Social to promote the shoe, legendary talent, and our block party.
